Privacy Policy

Effective Date: January 2026 RetailSprout — Operated by Akw Eureka LLC

At RetailSprout, your privacy matters to us. When you shop for dresses on our website, you trust us with your personal information — and we take that responsibility seriously.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have. We have written this policy in plain language so you can actually understand it, not bury important details in legal jargon.

By using our website or making a purchase, you agree to the practices described here.

Information We Collect

We collect only what we need to process your orders, communicate with you, and improve your shopping experience.

Information You Provide

When you place an order, create an account, or contact us, you may share:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Messages you send to our support team

Payment Information

When you check out, your payment details are processed securely by Stripe or PayPal. We never see, store, or have access to your full credit card number, CVV, or bank account information. That data stays with our payment processors, who meet the highest security standards in the industry.

Information Collected Automatically

When you browse our website, we automatically collect certain technical data:

• IP address
• Browser type and version
• Device type (desktop, mobile, tablet)
• Operating system
• Pages you visit and time spent on each
• How you found us (search engine, social media, direct link)
• Date and time of your visit

This helps us understand how customers use our site and identify any technical issues.

How We Use Your Information

We use your information for specific, legitimate purposes:

• To Fulfill Your Orders: Processing payments, packing your dresses, shipping to your address, and sending tracking information.
• To Communicate With You: Responding to questions, providing order updates, and handling support requests.
• To Improve Our Store: Analyzing how customers browse and shop so we can make our website better.
• To Prevent Fraud: Screening orders for suspicious activity and protecting against unauthorized transactions.
• To Comply With Law: Meeting legal obligations like tax reporting and responding to valid legal requests.

We do not use your information for purposes beyond what is described here without asking you first.

Information Sharing

We are not in the business of selling your personal data. We share your information only with trusted partners who help us operate:

• Payment Processors: Stripe and PayPal handle your payment securely under their own privacy policies.
• Shipping Carriers: FedEx receives your name and address to deliver your order.
• Analytics Services: We use Google Analytics to understand website traffic. Google Analytics collects anonymized data about how visitors interact with our site.
• Legal Authorities: We may share information if required by law, court order, or to protect our rights and safety.

That is the complete list. We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Cookies and Tracking

Our website uses cookies — small text files stored on your device — to make your shopping experience smoother.

Essential Cookies

These are necessary for our website to work. They keep items in your cart, remember your login, and enable secure checkout. Without them, you could not complete a purchase.

Analytics Cookies

We use Google Analytics to see how visitors navigate our site — which pages are popular, where people drop off, and how we can improve. These cookies do not identify you personally.

Managing Cookies

Most browsers let you control cookies through settings. You can block or delete them, but blocking essential cookies may prevent some features from working properly.

To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on at: https://tools.google.com/dlpage/gaoptout

Your Privacy Rights

You have control over your personal information. All Customers Can:

• Access: Request a copy of the information we have about you.
• Correction: Ask us to fix inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal exceptions.

To exercise these rights, email contact@retailsprout.com with the subject line “Privacy Request.” Include your name and the email address associated with your orders so we can verify your identity.

California Residents — Your CCPA/CPRA Rights

If you live in California, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You can request details about what personal information we collect, where it comes from, why we collect it, and who we share it with.
• Right to Delete: You can ask us to delete your personal information, with certain exceptions required by law.
• Right to Correct: You can request that we fix inaccurate information we have about you.
• Right to Opt-Out: You can direct us to stop selling or sharing your personal information.

Important note: RetailSprout does not sell your personal information for money. However, using analytics cookies may be considered “sharing” under California law. You can opt out of this through our Do Not Sell My Personal Information page.

Right to Non-Discrimination: We will not treat you differently for exercising your privacy rights. You will receive the same service and pricing regardless.

How to Submit a Request

• Email: contact@retailsprout.com (subject line: “California Privacy Request”)
• Visit: retailsprout.com/do-not-sell-my-personal-information

We will respond to verified requests within 45 days. If we need more time, we will let you know.

Global Privacy Control (GPC)

We honor Global Privacy Control signals. If your browser sends a GPC signal, we treat it as a valid opt-out request for that browsing session.

Data Security

We take reasonable steps to protect your information from unauthorized access, loss, or misuse.

Our security measures include:

• SSL encryption across our entire website
• Secure payment processing through PCI-DSS compliant providers
• Limited access to personal data on a need-to-know basis
• Regular review of our data practices

We do not store your credit card details — all payment information is handled by Stripe and PayPal.

No system is perfectly secure. While we work hard to protect your data, we cannot guarantee absolute security. If you ever suspect unauthorized activity on your account, please contact us immediately.

Data Retention

We keep your information only as long as necessary:

• Order records: Retained to fulfill orders, handle returns, and provide customer support.
• Tax and legal records: Kept as required by law.
• Analytics data: Aggregated, non-identifying data may be retained to improve our website.

If you request deletion, we will remove your information from active systems. Some data may remain in backups or be retained for legal compliance.

Children’s Privacy

RetailSprout is not intended for children under 13. We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has submitted personal information to us, please contact us at contact@retailsprout.com. We will promptly delete that information.

Third-Party Links

Our website may link to other sites we do not control — such as social media platforms or external resources. We are not responsible for their privacy practices. Please review their policies before sharing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the revised policy here with a new effective date.

For significant changes that affect how we use your information, we may also notify you by email.

We encourage you to check this page periodically.

Contact Us

Questions about your privacy? We are here to help.